MSD – The Ultimate Expression of Love… MSD – Your preferred Diamond Jeweler… MSD – High Quality Diamonds; Designs to Possess; Precise Craftsmanship... Today’s Gold Price per gram for 22K : INR 5650 and 18K : INR 4622

About us

Since inception in 1994, we have created a clear identity for ourselves in the area of high-quality diamonds, precise craftsmanship, designs to possess, best business practices and highly committed customer services.

Our Founder Mr. SM Subbiah, born in the renowned Chettinadu in South India, is a multifaceted businessman with diversified business experiences. His successful business stints include his pioneering in trading of Kirloskar Engineering products, pioneering in the field of mining of exports of Natural stones and his continuing success in the Jewelry business.

Our Co-founder Ms. Meenu Subbiah is a qualified Diamond Jewelry Designer, Diamonds Graduate and a Gemologist. She is the first South Indian Diamonds Graduate from the reputed Gemological Institute of America (GIA), USA. She had an extensive training in Jewelry manufacturing at Dubai. She forayed into the Jewelry business at the age of 19. She is fondly referred as “Vaira Meenu” ( Vairam in south Indian language – Tamil, means Diamonds ). She is the first Jewelry designer to revive the Chettinadu’s Jewelry Designs. Her passion to do things differently, she has her own School of Jewelry designing at Chennai.

The in-born business interests and in-depth technical knowledge enabled the management of this company to keep abreast of the market trends and maintain competitive edge at ease. Today, the group has evolved as ‘Subbu Group’ of companies – Meenu Subbiah Diamonds (MSD), Subbu Diamonds (SD), Subbiah & Dhirajlal Jewelers (SDJ) and MSD Jewels LLC. We take pride in our positioning tag ‘Ultimate Expression of Love’.

MSD has retail showrooms at Chennai and Coimbatore. SDJ has retail showroom at Karaikudi. SD has the state-of-the-art manufacturing facilities at Chennai. MSD Jewels LLC was incorporated at USA in 2019.

Our design team is highly qualified and competent. Every design created is done with passion and love. Every piece of Jewelry has its appeal, elegance and complements the beauty of the wearer. The designs are created with optimal metal look and enhanced diamonds brilliance and fire, with due care to the durability of the Jewelry.

Our state-of-the-art manufacturing facilities at Chennai is well equipped with ultra-modern machineries and our processes are well defined with stringent quality norms. We have a highly skilled and passionate manufacturing team. Every design manufactured is done with precise craftsmanship and our team ensures that the beauty of the design is transformed into reality in every piece of Jewelry. We strongly believe that every piece of Jewelry is a unique treasure to the customer.


  • We are highly committed to offer the highest levels of quality standards and customer services to ensure complete “Customer Delight” and “Customer Satisfaction”.
  • Our Professional Design Team offers highly versatile designs to meet the ever-changing customer requirements both in the domestic and international markets.
  • Our team of technically and professionally qualified gemologists and diamond graduates ensure high quality standards in the diamonds and gemstones being used in our jewelry.
  • Our state-of-the-art manufacturing facilities with highly skilled craftsmen offer diamond jewelry with precise and high quality craftsmanship.
  • We offer with each piece of our diamond jewelry a guarantee commitment on quality of diamonds, other gemstones and metal purit
  • We ensure a Unique, Comfortable and Friendly environment to ensure everlasting memories in the minds of our customers when they buy their perfect diamond jewelry.
  • ‘Reliability’ and ‘Trust’ are the important criteria that determine the success of this business. We, having been in this business since 1994 with total commitment, have established an unmatched credibility among our customers in these key aspects. This has been our primary winning formula in our success in the hearts of our Retail customers, Corporate buyers, Multi-national buyers, Wholesalers and Retailers.
  • In all, we are highly committed in our entire supply chain and value chain to ensure “Customer Delight” and “Customer Satisfaction”.
100% Certified & Free Shipping
Our jewellery always comes with a certificate of authenticity
15 Day-Money-Back
Get 100% refund if you dont like your jewellery
Lifetime Exchange
Exchange your old designs anytime you want an upgrade
One Year Warranty
If your jewellery has a manufacturing defect,
we will fix it